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<channel>
	<title>Michael Mercer Brown : Graphic Design</title>
	<link>http://www.michaelmercerbrown.com</link>
	<description>Michael Mercer Brown : Graphic Design</description>
	<pubDate>Tue, 24 Jan 2012 00:35:06 +0000</pubDate>
	<generator>http://www.michaelmercerbrown.com</generator>
	<language>en</language>
	
		
	<item>
		<title>*NEW* Stella McCartney</title>
				
		<link>http://michaelmercerbrown.com/NEW-Stella-McCartney</link>

		<comments>http://michaelmercerbrown.com/following/michaelmercerbrown.com/NEW-Stella-McCartney</comments>

		<pubDate>Tue, 24 Jan 2012 00:35:06 +0000</pubDate>

		<dc:creator>Michael Mercer Brown : Graphic Design</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">2355764</guid>

		<description>&#60;img src="http://payload2.cargocollective.com/1/1/60556/2355764/STEALLA-2_960_960.jpg" width="758" height="640" width_o="758" height_o="640" src_o="http://payload2.cargocollective.com/1/1/60556/2355764/STEALLA-2_960_o.jpg" data-mid="13388080"  border="0" align="left"/&#62;&#60;img src="http://payload2.cargocollective.com/1/1/60556/2355764/STEALLA-1_960_960.jpg" width="758" height="640" width_o="758" height_o="640" src_o="http://payload2.cargocollective.com/1/1/60556/2355764/STEALLA-1_960_o.jpg" data-mid="13388087"  border="0" align="left"/&#62;&#60;img src="http://payload2.cargocollective.com/1/1/60556/2355764/STEALLA-3_960_960.jpg" width="758" height="640" width_o="758" height_o="640" src_o="http://payload2.cargocollective.com/1/1/60556/2355764/STEALLA-3_960_o.jpg" data-mid="13388092"  border="0" align="left"/&#62;&#60;img src="http://payload2.cargocollective.com/1/1/60556/2355764/STEALLA-5_960_960.jpg" width="758" height="640" width_o="758" height_o="640" src_o="http://payload2.cargocollective.com/1/1/60556/2355764/STEALLA-5_960_o.jpg" data-mid="13388083"  border="0" align="left"/&#62;&#60;img src="http://payload2.cargocollective.com/1/1/60556/2355764/STEALLA-4_960_960.jpg" width="758" height="640" width_o="758" height_o="640" src_o="http://payload2.cargocollective.com/1/1/60556/2355764/STEALLA-4_960_o.jpg" data-mid="13388089"  border="0" align="left"/&#62;Stella McCartney
Website

During my time in New York I worked on the ongoing design maintenance for stellamccartney.com. Working to tight deadlines and understanding such a complex brand allowed me to push myself into developing a further understand of design for web.

Created at Hugo &#38; Marie, creative direction by Mario Hugo.
</description>
		
		<excerpt></excerpt>

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	<item>
		<title>*NEW* The Chic App</title>
				
		<link>http://michaelmercerbrown.com/NEW-The-Chic-App</link>

		<comments>http://michaelmercerbrown.com/following/michaelmercerbrown.com/NEW-The-Chic-App</comments>

		<pubDate>Tue, 24 Jan 2012 00:35:05 +0000</pubDate>

		<dc:creator>Michael Mercer Brown : Graphic Design</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">2355812</guid>

		<description>&#60;img src="http://payload2.cargocollective.com/1/1/60556/2355812/NC-APP-MOCK-set1_960.png" width="960" height="640" width_o="960" height_o="640" src_o="http://payload2.cargocollective.com/1/1/60556/2355812/NC-APP-MOCK-set1_o.png" data-mid="13324617"  border="0" align="left"/&#62;&#60;img src="http://payload2.cargocollective.com/1/1/60556/2355812/NC-APP-2_960.png" width="960" height="640" width_o="960" height_o="640" src_o="http://payload2.cargocollective.com/1/1/60556/2355812/NC-APP-2_o.png" data-mid="11838281"  border="0" align="left"/&#62;&#60;img src="http://payload2.cargocollective.com/1/1/60556/2355812/NC-APP-3_960.png" width="960" height="640" width_o="960" height_o="640" src_o="http://payload2.cargocollective.com/1/1/60556/2355812/NC-APP-3_o.png" data-mid="11838291"  border="0" align="left"/&#62;Chic Photo App
App Design

A photo-app for made for a lifestyle blog, but unfortunately went unused. I worked on the design, functional spec and UI of the app. The function would allow users to upload fashion and cultural images on the move to an online portfolio to share with other users of the site. A challenging project, learning the flexibility of device design and working closely with OS and Android developer, I learnt a lot about collaboration across different disciplines and the importance of clear concise design that is user orientated.

Created at Hugo &#38; Marie, creative direction by Mario Hugo.
</description>
		
		<excerpt></excerpt>

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	<item>
		<title>*NEW* Styled On</title>
				
		<link>http://michaelmercerbrown.com/NEW-Styled-On</link>

		<comments>http://michaelmercerbrown.com/following/michaelmercerbrown.com/NEW-Styled-On</comments>

		<pubDate>Tue, 24 Jan 2012 00:35:05 +0000</pubDate>

		<dc:creator>Michael Mercer Brown : Graphic Design</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">2355618</guid>

		<description>&#60;img src="http://payload2.cargocollective.com/1/1/60556/2355618/ipad_2up_SO_960.jpg" width="960" height="640" width_o="960" height_o="640" src_o="http://payload2.cargocollective.com/1/1/60556/2355618/ipad_2up_SO_o.jpg" data-mid="11837764"  border="0" align="left"/&#62;&#60;img src="http://payload2.cargocollective.com/1/1/60556/2355618/SO-IPAD-1_960.jpg" width="960" height="640" width_o="960" height_o="640" src_o="http://payload2.cargocollective.com/1/1/60556/2355618/SO-IPAD-1_o.jpg" data-mid="11837831"  border="0" align="left"/&#62;&#60;img src="http://payload2.cargocollective.com/1/1/60556/2355618/SO-IPAD-2_960.jpg" width="960" height="640" width_o="960" height_o="640" src_o="http://payload2.cargocollective.com/1/1/60556/2355618/SO-IPAD-2_o.jpg" data-mid="11837832"  border="0" align="left"/&#62;&#60;img src="http://payload2.cargocollective.com/1/1/60556/2355618/SO-IPAD-3_960.jpg" width="960" height="640" width_o="960" height_o="640" src_o="http://payload2.cargocollective.com/1/1/60556/2355618/SO-IPAD-3_o.jpg" data-mid="11837901"  border="0" align="left"/&#62;StyledOn
Website

Whilst working in New York, I was involved in the design of StyledOn.com, a style-centric social network. Being one of my first ever digital projects, it was an eye opening experience that has lead me to understand the importance of pixel perfect digital design.

Created at Hugo &#38; Marie.
</description>
		
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	<item>
		<title>*NEW* Bloomingdales</title>
				
		<link>http://michaelmercerbrown.com/NEW-Bloomingdales</link>

		<comments>http://michaelmercerbrown.com/following/michaelmercerbrown.com/NEW-Bloomingdales</comments>

		<pubDate>Tue, 24 Jan 2012 00:35:02 +0000</pubDate>

		<dc:creator>Michael Mercer Brown : Graphic Design</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">2355827</guid>

		<description>&#60;img src="http://payload2.cargocollective.com/1/1/60556/2355827/BLOOMINGCALES WEB 2_960.jpg" width="960" height="640" width_o="960" height_o="640" src_o="http://payload2.cargocollective.com/1/1/60556/2355827/BLOOMINGCALES WEB 2_o.jpg" data-mid="13324912"  border="0" align="left"/&#62;&#60;img src="http://payload2.cargocollective.com/1/1/60556/2355827/BLOOMINGCALES WEB 1_960.jpg" width="960" height="640" width_o="960" height_o="640" src_o="http://payload2.cargocollective.com/1/1/60556/2355827/BLOOMINGCALES WEB 1_o.jpg" data-mid="13324902"  border="0" align="left"/&#62;Bloomingdales Winter Catalogue 2011
Set Design/Illustration

Bloomingdales asked for large scale chalk illustrations to be produced for the mens 2011 winter catalogue. Mario was asked to create layouts and textures, I was tasked with assisting in concept development and execution of ideas in the studio. I was then lucky enough to assist on the production of these boards. Helping produce a full set in under one day the challenge was a very rewarding change of pace.

Created at Hugo &#38; Marie, creative direction by Mario Hugo.
</description>
		
		<excerpt></excerpt>

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	</item>
		
		
	<item>
		<title>Velocita Magazine</title>
				
		<link>http://michaelmercerbrown.com/Velocita-Magazine-1</link>

		<comments>http://michaelmercerbrown.com/following/michaelmercerbrown.com/Velocita-Magazine-1</comments>

		<pubDate>Sun, 22 Jan 2012 18:43:22 +0000</pubDate>

		<dc:creator>Michael Mercer Brown : Graphic Design</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">2654424</guid>

		<description>&#60;img src="http://payload17.cargocollective.com/1/1/60556/2654424/MichaelMercerBrown_Velocita_1 _960.jpg" width="889" height="640" width_o="889" height_o="640" src_o="http://payload17.cargocollective.com/1/1/60556/2654424/MichaelMercerBrown_Velocita_1 _o.jpg" data-mid="13443018"  border="0" align="left"/&#62;&#60;img src="http://payload17.cargocollective.com/1/1/60556/2654424/MichaelMercerBrown_Velocita_2 _960.jpg" width="889" height="640" width_o="889" height_o="640" src_o="http://payload17.cargocollective.com/1/1/60556/2654424/MichaelMercerBrown_Velocita_2 _o.jpg" data-mid="13443021"  border="0" align="left"/&#62;&#60;img src="http://payload17.cargocollective.com/1/1/60556/2654424/MichaelMercerBrown_Velocita_3 _960.jpg" width="889" height="640" width_o="889" height_o="640" src_o="http://payload17.cargocollective.com/1/1/60556/2654424/MichaelMercerBrown_Velocita_3 _o.jpg" data-mid="13443023"  border="0" align="left"/&#62;&#60;img src="http://payload17.cargocollective.com/1/1/60556/2654424/MichaelMercerBrown_Velocita_4 _960.jpg" width="889" height="640" width_o="889" height_o="640" src_o="http://payload17.cargocollective.com/1/1/60556/2654424/MichaelMercerBrown_Velocita_4 _o.jpg" data-mid="13443028"  border="0" align="left"/&#62;Velocita Magazine
Publication

Velocita is a 72 page magazine, designed, edited, art directed and printed by Michael Mercer-Brown. Encompassing cycle culture from track to trick, road to dirt, Velocita is a labour of love that take design influence from the simplicity of track bikes. The structured copy layout and beautiful photography sourced reproduces the essence of the ride in all its glory. Printed on a several heavy ink-jet stock and perfect bound by hand in Manchester, England.</description>
		
		<excerpt></excerpt>

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	<item>
		<title>Celtics Playoff Guide</title>
				
		<link>http://michaelmercerbrown.com/Celtics-Playoff-Guide</link>

		<comments>http://michaelmercerbrown.com/following/michaelmercerbrown.com/Celtics-Playoff-Guide</comments>

		<pubDate>Sun, 10 Jul 2011 18:04:21 +0000</pubDate>

		<dc:creator>Michael Mercer Brown : Graphic Design</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">1502526</guid>

		<description>&#60;img src="http://payload.cargocollective.com/1/1/60556/1502526/web DSC02582_960.jpg" width="960" height="640" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/1/60556/1502526/web DSC02582_o.jpg" data-mid="8397302"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/60556/1502526/web DSC02585_960.jpg" width="960" height="640" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/1/60556/1502526/web DSC02585_o.jpg" data-mid="8397334"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/60556/1502526/webDSC02588_960.jpg" width="960" height="640" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/1/60556/1502526/webDSC02588_o.jpg" data-mid="8397374"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/60556/1502526/webDSC02591_960.jpg" width="960" height="640" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/1/60556/1502526/webDSC02591_o.jpg" data-mid="8397398"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/60556/1502526/webDSC02599_960.jpg" width="960" height="640" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/1/60556/1502526/webDSC02599_o.jpg" data-mid="8397410"  border="0" align="left"/&#62;​&#60;img src="http://payload.cargocollective.com/1/1/60556/1502526/garnet crease2.jpg" width="452" height="640" width_o="452" height_o="640" src_o="http://payload.cargocollective.com/1/1/60556/1502526/garnet crease2_o.jpg" data-mid="13426974"  border="0" align="left"/&#62;​&#60;img src="http://payload.cargocollective.com/1/1/60556/1502526/rondo crease.jpg" width="452" height="640" width_o="452" height_o="640" src_o="http://payload.cargocollective.com/1/1/60556/1502526/rondo crease_o.jpg" data-mid="13427066"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/60556/1502526/pearce crease.jpg" width="452" height="640" width_o="452" height_o="640" src_o="http://payload.cargocollective.com/1/1/60556/1502526/pearce crease_o.jpg" data-mid="13426967"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/60556/1502526/glen crease.jpg" width="452" height="640" width_o="452" height_o="640" src_o="http://payload.cargocollective.com/1/1/60556/1502526/glen crease_o.jpg" data-mid="13426976"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/60556/1502526/allen crease.jpg" width="452" height="640" width_o="452" height_o="640" src_o="http://payload.cargocollective.com/1/1/60556/1502526/allen crease_o.jpg" data-mid="13426963"  border="0" align="left"/&#62;Celtics Playoff Guide 2011
Publication/Poster

Brief
Create a press pack for the Boston Celtics first round playoff campaign that showcases the team to the worlds media.

Response
For the 2011 NBA Playoffs The Boston Celtics faced the New York Knicks. I conceived of posters of the players in action shots with bespoke typography all about them. The kit included a booklet, 5 player posters, the Big 4 poster and VS poster. All to be distributed to the international press at an media conference or to be purchased by adoring fans of the team. The rivalry between the two teams provided the perfect base to create a celebrationof a team that has one of the strongest fan bases in the United States, creating hight quality, city inspired graphics that would resinate with the team and its supporters.</description>
		
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	<item>
		<title>Kes Typeface</title>
				
		<link>http://michaelmercerbrown.com/Kes-Typeface</link>

		<comments>http://michaelmercerbrown.com/following/michaelmercerbrown.com/Kes-Typeface</comments>

		<pubDate>Sun, 10 Jul 2011 17:52:30 +0000</pubDate>

		<dc:creator>Michael Mercer Brown : Graphic Design</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">1502528</guid>

		<description>&#60;img src="http://payload.cargocollective.com/1/1/60556/1502528/kes CD case6mb_960.jpg" width="960" height="640" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/1/60556/1502528/kes CD case6mb_o.jpg" data-mid="8397099"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/60556/1502528/kes cd photo2 6mb_960.jpg" width="960" height="640" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/1/60556/1502528/kes cd photo2 6mb_o.jpg" data-mid="8397007"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/60556/1502528/4.gif" width="300" height="640" width_o="300" height_o="640" src_o="http://payload.cargocollective.com/1/1/60556/1502528/4_o.gif" data-mid="13387692"  border="0" align="left"/&#62;Kes
Typography

"Kes" is a hand drawn typeface made in collaboration with illustrator Luke Simons. As part of the art direction for the Fedrigoni Forest branding I was looking for a hand rendered font to use. I was currently exploring the development of type using Font Lab studio and used the opportunity to work with the program by digitalising hand drawn type into a fully functional font.
</description>
		
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	</item>
		
		
	<item>
		<title>YCN x The Fedrigoni Forest</title>
				
		<link>http://michaelmercerbrown.com/YCN-x-The-Fedrigoni-Forest</link>

		<comments>http://michaelmercerbrown.com/following/michaelmercerbrown.com/YCN-x-The-Fedrigoni-Forest</comments>

		<pubDate>Sun, 15 May 2011 15:51:53 +0000</pubDate>

		<dc:creator>Michael Mercer Brown : Graphic Design</dc:creator>
		
		<category><![CDATA[branding]]></category>

		<guid isPermaLink="false">1446532</guid>

		<description>&#60;img src="http://payload.cargocollective.com/1/1/60556/1446532/FedForest1_960.png" width="905" height="640" width_o="905" height_o="640" src_o="http://payload.cargocollective.com/1/1/60556/1446532/FedForest1_o.png" data-mid="13385468"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/60556/1446532/FedForest2_960.png" width="904" height="640" width_o="904" height_o="640" src_o="http://payload.cargocollective.com/1/1/60556/1446532/FedForest2_o.png" data-mid="13385474"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/60556/1446532/FedForest3_960.png" width="904" height="640" width_o="904" height_o="640" src_o="http://payload.cargocollective.com/1/1/60556/1446532/FedForest3_o.png" data-mid="13385479"  border="0" align="left"/&#62;The Fedrigoni Forest
Branding/Website

Brief
"Create a fully integrated marketing campaign for the Sirio paper range from Fedrigoni paper supliers." – YCN

Response
One thing Fedrigoni has overlooked in recent years is there web presence. After all, once you have your swatch booklet and you head to the site to purchase your chosen range/samples you still want to be impressed like when you saw the beautiful paper sculptures of years gone by. I designed a web portal aptly named the “Fedrigoni Forest”, selling the Sirio range as a quality, organic, colourful range that is perfect for the creative enviroment. The site design intergrates illustration along with stunning photography and interactie first person viewing to keep the buyer enterained right up until they place their order. Its as if you are really in the Fedrigoni Forest.
</description>
		
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	<item>
		<title>Upper East Side</title>
				
		<link>http://michaelmercerbrown.com/Upper-East-Side</link>

		<comments>http://michaelmercerbrown.com/following/michaelmercerbrown.com/Upper-East-Side</comments>

		<pubDate>Fri, 15 Apr 2011 15:06:40 +0000</pubDate>

		<dc:creator>Michael Mercer Brown : Graphic Design</dc:creator>
		
		<category><![CDATA[typography]]></category>

		<guid isPermaLink="false">1313636</guid>

		<description>&#60;img src="http://payload.cargocollective.com/1/1/60556/1313636/webDSC02544_960.jpg" width="960" height="640" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/1/60556/1313636/webDSC02544_o.jpg" data-mid="8398336"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/60556/1313636/webDSC02559_960.jpg" width="960" height="640" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/1/60556/1313636/webDSC02559_o.jpg" data-mid="8398383"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/60556/1313636/webDSC02531_960.jpg" width="960" height="640" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/1/60556/1313636/webDSC02531_o.jpg" data-mid="8398327"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/60556/1313636/gif-v2.gif" width="384" height="384" width_o="384" height_o="384" src_o="http://payload.cargocollective.com/1/1/60556/1313636/gif-v2_o.gif" data-mid="13386192"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/60556/1313636/grand master.jpg" width="452" height="640" width_o="452" height_o="640" src_o="http://payload.cargocollective.com/1/1/60556/1313636/grand master_o.jpg" data-mid="13427166"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/60556/1313636/rundmc.jpg" width="452" height="640" width_o="452" height_o="640" src_o="http://payload.cargocollective.com/1/1/60556/1313636/rundmc_o.jpg" data-mid="13427168"  border="0" align="left"/&#62;Upper East Side
Typography

Designed for Raw Design studio under the theme "photography". The typeface was a response to a selection of photographs by Bruce Davidson.

Bruce Davidsons “Subway” collection acts as metaphor for a larger human experience. The photographic series documents life in the New York subway, recording the animated energy of train carriages and station platforms across the busy metropolis. In response to the collection Upper East Side is a typeface that emulated this 1980/90s NYC gangland culture, and the hustle and bustle of the subway system that was documented by Davidson. Integrating pattern and changing strokes this sans-serif typeface is influenced primarily in response to the exhibition, takes the structure of platforms and subway lines to create a bold solid base to the font, juxtaposed with the pattern and light stokes marry the unpredictable and “colourful” life of the subway gangs that are documented. The typeface being primarily a display font rather than used for body copy seems to stand well with the ideals of 1980's New York, its all about standing out. Weather it be gang-colours or fur coats.</description>
		
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		<title>Fixed + One Magazine</title>
				
		<link>http://michaelmercerbrown.com/Fixed-One-Magazine</link>

		<comments>http://michaelmercerbrown.com/following/michaelmercerbrown.com/Fixed-One-Magazine</comments>

		<pubDate>Thu, 14 Apr 2011 13:31:19 +0000</pubDate>

		<dc:creator>Michael Mercer Brown : Graphic Design</dc:creator>
		
		<category><![CDATA[publication, art direction, photography]]></category>

		<guid isPermaLink="false">1308872</guid>

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Art Direction/Photography/Writing

Brief
Create a  spread for a new publication based on cycle culture.

Response
After speaking with the editor of the magazine it was decided I would interview and art direct a shoot with GB Olympic hopefull Hannah Mayho, a good friend of mine who is on the road to 2012, and hopefully will be competing on the track. The interview and shoot was shot in Hannahs Manchester flat where she does extra training in the buildings genorator room. A perfect surrounding for this urban culutre magazine. The images were then touched up and overlayed with a gradient, hinting at the ideas of balance in the sport, her life, and the culture itself.

you can read the whole magazine here: 
FIXED &#38; ONE
</description>
		
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